LOCALI is a community-based start-up in Mexico City where its mission is to bring people to know more about the circular economy, fair trade, social awareness, and well-being.
This community translates into a digital platform where bartering is promoted, things and/or services can be exchanged and become “points” that will be used to barter.
Among the creation of original content and other complex concepts in the platform, it was the challenge to translate all that into a simple animation explainer video that we were commissioned to do.
