We were commissioned to create a one-minute animation to strengthen the media presence of José Cuervo Cristalino, the brand’s tequila expression aimed at a younger audience. The goal was to deliver a spot packed with personality, energy, and style that would place José Cuervo at the center of the conversation. Through engaging characters, dynamic transitions, and an entertaining visual narrative, the piece captures the brand’s festive and authentic spirit by featuring its iconic mascot, presenting the tequila as the perfect companion for sharing great moments, celebrating with friends, and enjoying memorable experiences responsibly—all brought to life through a modern and playful creative approach.
