Our friends at Discovery Networks LatAm asked us to propose a concept for the Back to School campaign for this year, we were in a little bit of a challenge since this same project was commissioned the last couple of years to different studios in South America, raising the bar too high.
We came with the idea of making the actual school building a living entity who’s happily waiting around, getting ready and excited as the first day of school approaches.
We did all the graphic Tool-Kit with this concept and we could see our character “Schooly”, sweeping, cleaning all the dust, putting together the soccer field, sharpening pencils etc. Hope you like it, as we do!
