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Laced Up

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Sneaker and Street Culture Vlog

Laced Up is one of the pioneer vlogs about sneaker and street culture in Mexico City, In the last couple of years their followers base grew exponentially and they decided to start the new year with a new intro!  They gave us total creative freedom for this project and we had so much fun doing it, we added into the mix the most representative activities as the birthplace of the most iconic sneakers models through history in this powerful 15” intro! Could you recognize them?  Hope you like it!

LACED UP

YEAR:
2019
CLIENT / AGENCY:
Laced Up
ART, DIRECTION & ANIMATION:
Memoma Studio
ORIGINAL BEAT:
Sazu Knows
AUDIO DESIGN:
Justiniani at Audio Magno
PROCESS
// Design & Concept
DEVELOPMENT
// Animation Breakdowns
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