Our friends at Fuze Tea decided to launch a new temporary flavor with one of our favorite fruits, Lychee, as this new flavor would run for a limited period of time, we had to develop a very dynamic rhythm and a powerful graphic concepts along with that; briefly, temporary & limited, based in the general communication guide lines provided by the agency, – Series/Movies, Social Networks, Music & Technology, from there we did all the graphic concepts, art direction, modeling, editing and of course animation.
Initially we had a different approach to this project and it was a little bit harsh to negotiate with client but at the end we like the result, hope you like it too!
