For their page’s launching, our friends from Fresh So Hype asked us to do an animated intro that could represent the concept of their project, which is to have in one place a social network based on the sneaker culture, a place you could trade, buy, read exclusive previews, and show-offs.
We took on the task of deeply researching the culture and tried to include one of its main gurus, Mr. Tinker Hatfield, as well as significant elements of the sneaker culture!
