Discovery Kids, asked us to develop a graphic toolkit that represent Mexican culture and it’s icons, the main goal of the project was to stay away of cliches, and try to represent Mexico. Our approach was to represent our culture, by messing around with Mexican iconic toys, personalities and technologic achievements in order to get the kids related and identify to their country in a positive way.
We were very proud to represent Mexico in this awesome project, side to side with other talented Latin-American Studios that were in charge of their own country graphic toolkit.
